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Woodford Reserve- Derby Spot

Covid Case Study: Chronicle Cinema Re-Writes its Production Playbook to Pull Off Viral Woodford Reserve Spot Louisville, Ky. (May 1, 2020) Garnering more than 1.3 million hits in about 24 hours, Woodford Reserve's My Old Kentucky Home video both celebrates the Kentucky Derby and laments its COVID-induced delay. Produced by Chronicle Cinema and featuring cellist, writer and composer Ben Sollee, the spot will run during NBC's Virtual Derby at Home Party, Saturday May 2. While the ad tells a compelling story, the making of it during a global pandemic is a story of its own. The breath-taking piece takes place inside an empty Churchill Downs with Sollee's version of the state song echoing throug

 
 
 

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