PURPOSE​:​

To use AI tools responsibly and creatively, ensuring human storytelling, ethical boundaries, and artistic excellence remain at the heart of every project.

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CORE PRINCIPLES:

1. HUMAN FIRST CREATIVITY
   We use AI to enhance our process. it does not replace the humans who lead it.

2. CONSENT AND CREDIT
   No AI training on voices, faces, or footage without explicit consent.
   AI-assisted content will not erase the creative credit of our collaborators.

3. TRANSPARENCY & DISCLOSURE
   When AI is used in public-facing content (e.g. dialogue, imagery), we disclose that clearly. AI-assisted content will not erase the creative credit of our collaborators.

4. TOOL, NOT ORACLE
   AI tools should support creative choices: they don’t make final decisions. A Chronicle Cinema team member always has the final say.

5. EMPOWERMENT, NOT EXPLOITATION
   We use AI to increase our production speed, expand access, and elevate new voices. We don’t use it to undercut creative labor.

6. LEARNING, ALWAYS
   We evolve with the technology. We learn from our mistakes. We stay curious. We are committed to ongoing dialogue with our team and clients about AI’s role in our process, culture, and content.

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THE FUTURE OF STORYTELLING:

Technology and AI will continue to evolve, and so will we. Chronicle Cinema’s commitment is simple: to use technology in service of humanity, never the other way around. Every frame we create begins and ends with people, their ideas, their emotions, and their stories.

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